I timed myself as to how long it took to write feedback after a showing. It took 14 seconds.
14 total seconds of my day. That’s all.
Why is it then that only about a third of agents take the time to provide any type of feedback? I don’t care if it’s a brief reply such as “interested” or “not interested”. That at least gives me what I need to know. Those simple words allow me to give my client some type of update.
Is it really that hard? Does 10-30 seconds of time really cost that much? Or is the effort just too great to reply to my email (or text or actually call me back after my 3rd inquiry about what the buyer thought).
I think it’s reasonable that if a seller leaves their home for an hour on a Sunday morning to enable a buyer to visit, that the buyer’s agent will take 15 seconds to give an update afterwards. Or am I totally out of line thinking this is logical?
Providing that feedback, as brief or in-depth as it may be, is so important because:
It Helps Show Our Clients That We Are Watching Out For Them – To sellers, getting feedback is common sense. If we can’t get it, it makes us look like we’re not paying attention. Or, worse, that we don’t know what we’re doing.
It Provides Direction – How do we know what to fix if we don’t know what’s broken? Feedback gives an unbiased opinion of the property from an outsider. Sellers are often way too attached to their home to see the faults. When an outsider can point them out, it can help give credibility to needing to fix things that maybe the seller didn’t think were problems.
Pricing & Value – Although you have to expect that a serious buyer is probably going to provide feedback that the “price is too high,” other non-interested buyers will likely be giving you their honest opinion on if the price is at market value or not. We all know that sellers think their house is more special than every other one on the block so, if 10 people are saying it’s priced too high, then maybe the seller will finally get the hint that their over-priced property needs to come down.
What Goes Around, Comes Around – As agents, we have an informal brother/sisterhood, right? We have to watch out for each other. I’m a believer that what goes around, comes around. So, providing feedback to others is the best way for you to get feedback of your own when you need it.
The next time you visit a home as a buyer’s agent, make sure to provide feedback within 24 hours. We all help each other, don’t we?