I’m a sucker for the “latest and greatest” shiny new object.
The benefit to that addiction is that, when I find a “winner,” I’m ahead of the curve on that topic because I was one of the first to try it out.
The downside is that I’m often chasing things that turn out to be losers, waste my time, don’t apply to real estate, and just generally shatter my focus.
So, this year, I’ve already begun a very concentrated effort to focus my real estate business on just a few things that have either worked for me previously or have shown strong potential. Everything else is getting less of my attention – a lot less.
The way I’m doing that – and the way I’m focusing with laser-like targeting – is just to turn everything “off” that doesn’t help me get to my goals. I’m looking at things in a very black or white manner. Either they clearly help me or they clearly don’t.
The first thing I’ve done is to eliminate much of my email. I’m on a ton of real estate and marketing email lists and decided to weed out everything that doesn’t provide a ton of consistent value. To do that quickly, I created an account with unroll.me so that I could easily unsubscribe from any email senders I didn’t want any longer.
The next thing I did was to go through all my marketing efforts over the last few years. I evaluated what efforts clearly and directly made me money. Most didn’t, so they were crossed of my list.
Of anything that has shown potential, I prioritized how well each marketing tactic worked, what I like doing, and what I feel I can do consistently. I was left with this real estate marketing plan.
I’m currently in the process to evaluate all my expenses from the last year. By going through each expense, line by line, I’m taking notes on where exactly my money is going and if I can do without that particular investment in my business. Of course, the goal to my refocusing efforts is to make more money, so it makes sense to figure out where I don’t have to spend it in the first place.
I turned off all “notifications” of emails and texts on my phone and computer. These are notorious drains on your ability to focus on one thing. I don’t hear any sounds or see any pop up notifications any longer. I have to manually go and check for new messages and I’m trying to do this only sporadically throughout the day.
My office is super clean, too. I took some time to throw away a lot of papers and items that I know I’m just never going to take the time to look at or read. A clean office is an efficient office.
I’m getting better at planning certain times of the day for certain activities. In an interview I did with Brian Icenhower, a lot of what he suggested that separates top agents from everyone else is their ability to build lead generation activities into their day just like any other scheduled appointment.
My days are not perfect and I’m not expecting that they ever will be. But focusing my real estate business in the ways mentioned above has already started to increase my productivity and happiness. I’m going to continue to forget about the 80% of things that drain my focus and concentrate on the 20% of things that make me productive.
How about you? How do you stay focused in your real estate business?