16: Real Estate Video Marketing Success Secrets – Jillian Batchelor

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 Summary

Learn how Jillian uses strategic video marketing and advertising to be one of the top agents in the state of Nevada.

Jillian Batchelor las vegas real estateProfile

Agent:  Jillian Batchelor and her husband, James

Market: Las Vegas, Nevada

Steal Her Ideas:

  • Split buyer/seller activities with her husband
  • Be active in real estate political offices
  • Get a ton of reviews (Zillow is her go-to review site)
  • Use video to educate her market and get people to see her
  • Marketing/Advertising based (not as much prospecting)

video marketing for real estate

Strategies

Jillian’s objectives with video are to brand her and her team.  She brings educational information about the local real estate market to the consumers.  She tries to put out 3, 4, or 5 videos each month.

Videos are not only about her listings, but also about real estate law and changes.  She says that “people are looking for someone who’s more informed than they are and they’re more informed than they ever have been.”

With this strategy, about 40% of Jillian’s new business comes from her video and internet marketing.

But her business doesn’t just come from the internet.  She’s also extremely involved in the community and networks extensively.  She feels that being knowledgeable, helpful, and engaging within various communities builds bridges to new relationships.

Lightning Round

What’s the worst marketing you’ve done that others should avoid:  Mailers and various types of direct mail don’t work for her anymore (but they did previously)

What keeps you motivated:  Family security and building a business “built on kindness”

You’ve got 30 days and $1000, what do you do:  Work with a marketing company and have them help you build a business and marketing plan

How You Can Do What She’s Done

Jillian is a hard worker.  She literally was signing contracts and working on the day that her child was born.  If  you’re also a hard worker and you’re savvy with technology (especially video), you can build an online presence where prospects get to see and engage with you before you’ve even met them.

Build out a Youtube channel, get involved with local community events, participate in local/regional/national real estate groups, and prospects will start seeing you as smarter than the average agent.

Help people first and the money will take care of itself, she says.

Resources

Jillian Batchelor’s website

Jillian’s Youtube channel

10: How Video Got This Realtor On HGTV And Tons Of Clients – Herman Chan


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Summary

Herman Chan RealtorListen to this episode to learn how Herman has become a master of getting into the media to promote his personal brand.  If you have interest in getting multi-media promotion, check out this episode to see how he does it.

Profile

Agent:  Herman Chan

Market:  San Franciso Bay area

Steal His Ideas:

  • Get in the media to get exposure
  • Show your expertise with video
  • Utilize your personality so people see and connect with the “real” you
  • Use humor to help reduce the stress of the home buying/selling process
  • Have a “voice.”  Share your own personal point of view and don’t worry about saying “the wrong thing”

Strategies

“Give people what they can’t Google.”

Herman is a master of using video, PR, social media, and other tools to showcase his expertise and “voice” of real estate.  He feels that giving his personal opinion through these channels gives him an edge of your traditional sites like Zillow and Trulia.  He doesn’t compete with them on giving home stats.  He competes by beating them with something they can never have:  his vision, personality, and expertise.  These are things that potential clients can’t just Google and find elsewhere.

People are overwhelmed with data.  So, he edits things down for people to easily comprehend and utilize.  He transforms typical “home stats” into something interesting, educational, and short and simple.

He says it’s important to downplay your weaknesses and highlight your strengths.  This helps you stand out.  For him, he utilizes his strengths of personality, skill, and tech ability to be as many places online as possible.

By being online, potential prospects have a much easier time to vet you out.  The typical prospect wants to know that they’re in good hands with you before they commit to working with you and these media outlets help Herman’s buyers and sellers get to know him before they even meet him.

Aside from being online, Herman has scored multiple television appearances on local news, on HGTV, and other major networks.  Simply by starting small with his own local videos, he was found by producers and was invited to be on these other programs.  And, when you do land these gigs, make sure your clients and prospects know about it!

Lightning Round

real estate agent on hgtvWhat’s the worst marketing you’ve done that others should avoid:  Don’t be someone you’re not.  Let your personality shine.  This is what attracts clients to you and it will be what sets you apart and gives people confidence that you’re a “real” person and can be trusted.

What keeps you motivated:  Talking to people and the interaction with clients.

You’ve got 30 days and $1000, what do you do:  Focus online; start a website, get social media going, and start broadcasting your opinion and expertise.  Social media is pretty much free so you don’t even have to spend much money.

How You Can Do What He’s Done

You can start with a simple 30-second video you do right on your phone.  Send it to Youtube and any other social media you do as well as your website.  Talk about staging or your opinion on what’s going on in the market.  Beyond that, think about the questions that people ask you and answer them on individual videos.

“Everyone has 5 minutes a day that they can shoot something.”  Herman feels that everyone has easy access to do this type of video marketing.

Even if you’re not going to do a ton of videos, at least do one video that gives people an idea of who you are.  Put it on your website on the homepage so people can easily see it.

Resources

Herman’s “opinion” site:  Habitat For Hermanity

Herman’s “real estate” site:  Luxe Tech Home