Learn how Jillian uses strategic video marketing and advertising to be one of the top agents in the state of Nevada.
Agent: Jillian Batchelor and her husband, James
Market: Las Vegas, Nevada
Steal Her Ideas:
- Split buyer/seller activities with her husband
- Be active in real estate political offices
- Get a ton of reviews (Zillow is her go-to review site)
- Use video to educate her market and get people to see her
- Marketing/Advertising based (not as much prospecting)
Jillian’s objectives with video are to brand her and her team. She brings educational information about the local real estate market to the consumers. She tries to put out 3, 4, or 5 videos each month.
Videos are not only about her listings, but also about real estate law and changes. She says that “people are looking for someone who’s more informed than they are and they’re more informed than they ever have been.”
With this strategy, about 40% of Jillian’s new business comes from her video and internet marketing.
But her business doesn’t just come from the internet. She’s also extremely involved in the community and networks extensively. She feels that being knowledgeable, helpful, and engaging within various communities builds bridges to new relationships.
What’s the worst marketing you’ve done that others should avoid: Mailers and various types of direct mail don’t work for her anymore (but they did previously)
What keeps you motivated: Family security and building a business “built on kindness”
You’ve got 30 days and $1000, what do you do: Work with a marketing company and have them help you build a business and marketing plan
How You Can Do What She’s Done
Jillian is a hard worker. She literally was signing contracts and working on the day that her child was born. If you’re also a hard worker and you’re savvy with technology (especially video), you can build an online presence where prospects get to see and engage with you before you’ve even met them.
Build out a Youtube channel, get involved with local community events, participate in local/regional/national real estate groups, and prospects will start seeing you as smarter than the average agent.
Help people first and the money will take care of itself, she says.