How To Set Up A Facebook Business Page For Real Estate

If you’re a real estate agent, broker, or manager, having a facebook business page dedicated to your real estate business is a great idea.

The main reason you want one is because Facebook works to generate leads.  Not only can you use it to create a network of prospects, clients, family, and friends that “like” you, but you can also use it for advertising on Facebook.

With over a Billion (yes, Billion) users actively using it each month, there are lots of people who are potential prospects for home buying and selling.

If you’re wondering how to set up Facebook business page so you can take full advantage of this audience, here’s the tutorial you’ve been looking for.

how to set up a facebook business page for real estate

Step One

Before you can set up a Facebook business page, you need to have a Facebook personal account.  If you don’t have that set up already, here’s how to do it.

Step Two

Head on over to https://www.facebook.com/pages/create.php so you can start your page.  You’ll have 6 different classifications to choose from.  As a real estate agent or brokerage, I’d recommend choosing the “Local Business” category.  Once you click that box, fill out the following info:

  • Choose “Real Estate” from the drop-down box.
  • Enter your business name.  Careful!  This will be the name of your Facebook Page.  It does not necessarily need to be the actual name of your business.  For example, you could name your page “Joe Smith, Real Estate Agent.”
  • Enter the rest of your contact information.

choose a facebook business page classification

Step Three:

Add the “About” section:

  • Type in “Real Estate” into the category section and then choose the most appropriate tag.
  • Add a few sentences regarding what your page is about.
  • Add your website, if you have one.
  • Choose a URL, which will be the web address of your facebook page (make it simple and short).
  • Click “save info.”

 

facebook page registration - about

Step Four:

Add a profile picture.  This is the main icon that will show up in the news feed.  An optimal image size is 180X180 pixels.

upload a facebook profile picture

Step Five:

Add your page to your favorites.  This will allow you to easily find your page in the left-hand navigation bar.

facebook registration favorites

Step Six:

Enter your preferred page audience.  You can add basic information such as location, age, gender, and interests.  I’d recommend adding the towns you service as the location.  You can consider targeting a certain gender, age range (if you tend to work with a younger or more mature audience), and adding real estate-related interests such as “zillow,” “trulia,” “real estate,” and/or other real estate interest topics.

audience preference for page registration

Step Seven:

Click on “About”.  At this point, you can then add more information under your page profile.  Although many of these fields will already be filled in, you can add additional information, such as hours, a longer description, and other items important for people to know.

page profile additional details

Step Eight:

Add a cover photo for you page.  If you don’t have one already, check out a free and easy tool like Canva that will allow you to create a Facebook cover photo with correct image dimensions of 851X315 pixels.

add facebook cover photo

Step Nine:

Add content to your page.  At this point, you have zero “likes” and no content.  So, add a new post to share information that you think people would like to know about.

Keep your content fresh, informative, and useful.  This means you should post at least 3 times per week and vary your content to be roughly 80% “non-sales” information (like community events) and 20% “sales” info (like your listings, open houses, testimonials, etc.).

When you post, consider what people would like to know about.  What images will appeal to them?  What local market stats might they want to know?  How can they be more informed home buyers and sellers?

Step Ten:

Now that you’ve got a completed page that looks great and has relevant content, you can start inviting people to your page.  Start with other agents in your office.  Next, ask people you know to like your page.  Third, ask your current clients and prospects to like your page.

Step Eleven:

Remember that a Facebook business page for your real estate business isn’t going to magically win you new clients just because you post new information about the local market.  You also won’t be a mega-agent just because you have a ton of Facebook fans.

What I’d recommend you do with this page is start running ads to get people into your “sales funnel.”  Yes, this process will cost some money, but it is the best way to make your Facebook business page generate legitimate real estate leads.

 

30: The One Thing Your Real Estate Marketing Must Accomplish

Most advertising and marketing is horrible.

That’s because it doesn’t do the job it’s supposed to do. It doesn’t matter what industry that advertiser is in or how big of a company they are.  Usually, they miss the mark.

I don’t want you to miss the mark, too.

You are a real estate agent and I know that you do not have millions of dollars to sink into “brand awareness.”  You don’t have time to waste waiting for “image advertising” to take hold in consumers’ minds.  You don’t have teams of people doing your twitter and facebook and pinterest and instagram for you.

real estate marketing goal

You are a small business and every penny and every second must be used to their maximum potential.

I know that you need only one thing: buyer and seller leads.  Right?  So, remember this:

Advertising has only one goal:  TO SELL.

The one thing every one of your real estate marketing/advertising efforts should do is to get people into your sales funnel. 

Every ad you place MUST have a goal of making someone take a specific action.  Preferably, this action involves them giving you their contact information so you can follow up with them with valuable insight and help.

If your advertising is not asking your audience to take some type of action to get them into your sales loop, then stop the advertising in that medium.  For example:

  • If you are advertising in the local grocery store on the back of receipts or on the carts, STOP.
  • If you are in the local newspaper or magazine with your picture saying nothing more than “call me for all your real estate needs,” STOP.
  • If you are sending out farming postcards that say nothing but “I’m #1,” STOP.
  • If you are buying Trulia or Zillow leads without an automated follow-up sequence that goes on for more than a year, STOP.

I know agents who have had gotten leads with the things I just said not to do.  Maybe even a deal here or there.  But that “success” is sporadic at best.

However, with targeted ads that make a specific request, you’ll have a much better chance at getting a lead that is serious and has potential to turn into real cash in your pocket as a closed transaction.

I don’t mean to imply that your ad’s goal is to get a complete stranger to instantly trust you with the biggest financial asset of their life.  That’s just not going to happen.

But, you can get them to the point of using you as their agent in tiny baby steps over time.  Each ad you run should help guide them to taking an action towards the first – or next – baby step in the process.

Do that consistently and your advertising will actually start to work.